Tel: 01327 220269
Are potential customers slipping away after their first enquiry?
You may have hundreds or thousands of customers, past enquiries and subscribers in your database. But how many of them hear from you regularly?
Without useful follow-up, people who were interested can forget about you, and customers who might buy again may never be asked.
We plan and manage email marketing that keeps your business in contact with the right people, from newsletters and promotional campaigns to automated follow-up and customer communications.
What we can help with
Automation planning
✓ Mapping the buyer’s journey
✓ Setting triggers and timings
✓ Planning message order
✓ Audience segmentation
Automation setup
✓ Welcome emails
✓ Order and service updates
✓ Reminder emails
✓ Follow-up sequences
Customer nurture
✓ Lead nurturing
✓ Post-purchase follow-up
✓ Renewal and re-engagement emails
✓ Product and service recommendations
Ongoing management
✓ Automation reviews
✓ Performance checks
✓ Content updates
✓ Testing and improvements
Follow up without relying on someone remembering
A new enquiry might need an acknowledgement and answers to common questions. A booking might need a reminder. Someone who has made a purchase could benefit from helpful information about what happens next.
We work out which actions should trigger an email, what each message needs to say and when it should arrive. We then build and test the sequence in your email platform.
Give previous customers a reason to return
Email automation isn't only for new enquiries. It can remind customers when a product is due for replacement, introduce a relevant service or reconnect with people you haven't heard from for a while.
We review the messages and timings to make sure the communication stays useful, rather than sending repetitive or poorly timed emails.
