Tel: 01327 220269
Are your email campaigns giving people a reason to respond?
You may have hundreds or thousands of customers, past enquiries and subscribers in your database. But how many of them hear from you regularly?
Without useful follow-up, people who were interested can forget about you, and customers who might buy again may never be asked.
We plan and manage email marketing that keeps your business in contact with the right people, from newsletters and promotional campaigns to automated follow-up and customer communications.
What we can help with
Campaign planning
✓ Campaign objectives
✓ Audience segmentation
✓ Content planning
✓ Send schedules
Campaign creation
✓ Email copy
✓ Email design
✓ Email setup and build
✓ Subject lines and preview text
Targeting and automation
✓ Segmented campaigns
✓ Customer and prospect groups
✓ Product and service targeting
✓ Behaviour-based sends
Ongoing management
✓ Campaign scheduling
✓ Performance reviews
✓ Click and conversion tracking
✓ Regular campaign support
Send something your customers want to read
A useful email starts with what the recipient needs to know, not just what your business wants to announce. We work on the message, subject line, design and links, making the next step easy to understand.
Where your data allows it, we can send different messages to different groups based on their interests, enquiries or purchase history, rather than treating your whole database as one audience.
Learn what works and improve the next campaign
We build, test and schedule your emails, then review the responses that matter to your business. That might be enquiries, website visits or purchases, not just how many people opened the message.
We use the results to improve future content, offers and timing, and can manage individual campaigns or a regular email schedule.
