Tel: 01327 220269
Content and campaign planning
If you don’t have a marketing department, or the people you do have are already stretched, you could be missing out on opportunities.
We provide you with the marketing support your business needs, taking responsibility for the work you don’t have the time, resources or specialist skills to handle in-house.
We can manage different areas of your marketing or work alongside your existing team, giving you additional expertise and capacity without having to recruit.
What we can help with
Plan the campaign
✓ Campaign objectives
✓ Audience and message planning
✓ Channel planning
✓ Content schedules
Plan the content
✓ Website content
✓ Email content
✓ Social media content
✓ Advertising messages
Structure the campaign
✓ Landing page planning
✓ Calls to action
✓ Content sequencing
✓ Campaign asset requirements
Review and adjust
✓ Campaign reviews
✓ Content updates
✓ Performance checks
✓ Adjustments based on results
Turn the offer into a campaign
Customers need to understand what you're offering, why it matters to them and where they can buy or enquire.
We develop and manage your campaign messages and plan the content needed to support them, including promotional pages, emails and sales material.
Keeping your campaign coordinated across multiple channels
When you're promoting something across multiple channels, it's easy for messages, offers and timings to become mixed up. Customers might see one offer on social media and different information when they reach your website.
We manage your campaign content across the channels you're using, keeping the information consistent and making updates as the campaign progresses. We also carry out regular performance reviews to see what's generating interest and where improvements are needed.
